Jeep

Found a creative banner ad today that I liked. It's notable because:
1. I normally hate ads with moving things.
2. There's a phenomenon called banner ad blindness, where people have become desensitized to banner ads and block them out while reading the content. As a result, click thru rates are deplorably low on these ads.

Anyway, the centerpiece of the ad is: o|||||||o
With the right font, this totally captures the distinctive look of the front grille of a Jeep. The banner ad takes advantage of this by emulating an IM window, with the o|||||||o being used as an emoticon.

Not sure how to pull this directly into the blog, so here's a link.