Our CEO, Bill Gross, was interviewed on last night’s Marketplace show, on NPR. That means Kai Ryssdal was actually here in our office. Unfortunately, I didn’t find out about the interview until the night before it aired, when the teaser came out on Wednesday’s Marketplace show, so I found out after the fact that Kai came by two Mondays ago.
Here in the LA area, celebrity sightings are not exactly uncommon, but we still get weirded out by seeing famous faces. Geeky as it may be, I think I’d much have rather met Kai than, say, Lindsey Lohan or Kobe Bryant. Well, Bill invited Kai back in 5 to 10 years so maybe I’ll get my chance then.
Ryssdal: You are a serial entrepreneur. The company you founded is called Idealab. What's the best idea you ever had?
Gross: Well, I think that the pay per click idea was probably the best idea we ever had . . . based on its success. I'd like to think that we'll be remembered for some of the stuff that we do on solar energy. We just need some more time. So hopefully, if we have this interview again in 5 or 10 years, that will be the best idea we ever had.
Ryssdal: We'll call you and we can figure it out.
Gross: That would be great.
Considering my companies are in the Internet space, it was mildly discouraging to hear:
Ryssdal: If you walk around here in this huge bullpen that's around, where all the Idealab employees work, there aren't a whole lot of people, I gather, working on e-commerce anymore.
Gross: A very small percentage of our effort goes toward e-commerce. I would say we are working on Internet companies still. But straight e-commerce companies... there just isn't enough margin and it isn't enough protectable, competitive advantage.
On the other hand, even though I’ve seen our solar efforts in progress for the past year, hearing these thoughts still piques my interest:
Ryssdal: Make me smart here. What is the cost differential between a kilowatt hour, or I guess a kilowatt of solar verses coal powered energy?
Gross: Well right now you can buy electricity from the power company for probably about 13 cents a kilowatt hour on average around the Unites States. And solar energy costs about twice that. So maybe 26 cents a kilowatt hour. And there are rebates and subsidies in some places that bring it down to almost parody, but not quite. We would like to bring it down to the same price that you would pay for the power company, but with no subsidies. That's a very tall order but if we could do that, that would allow many, many people to choose solar over their power company, over coal produced electricity without paying any penalty. A few people will pay a penalty. A few, passionate people would be willing to pay more, but the only way you're going to get mass conversion and effect the whole globe is if you make it cheaper. And that's what we're focusing on doing at Energy Innovations.
I didn’t realize Kai was such a tough interviewer, especially with CEOs:
Ryssdal: Did you get greedy during the dot-com boom? Not in the monetary sense, right? Because everybody was making money and there was plenty of money to be made, but in the entrepreneurial sense.
Gross: I would say we got greedy in the sense that we thought we could make companies at an unbelievable rate. And we probably thought before, maybe a taste of humility, that everything we touch would turn to gold. And it was great to be corrected on that because it led us to be much smarter.
Ryssdal: There's a great quote actually, about this company from somebody who is fairly highly placed at the time and still is, and she said . . . the market wanted crap and so we gave them crap.
Gross: I don't know that was a quote from us but . . . I think the market wanted speed to market and the market was rewarding companies that could launch very quickly and we were very good at that. So we did a lot of that. And the market wanted page views and the market wanted eyeballs and everything the market rewarded, we learned very, very well how to make. But we learned that long-term fundamental value was the only thing that was ever going to hold up. And we learned and shifted our company to only focus on that.
Anyway, here’s the transcript of the full interview, and here’s where you can download the podcast of the (abbreviated) show on iTunes.
--cdb